Socio-Cultural Context-Driven Strategy
Understanding people by how they understand the world
Creating an original narrative of People, Place and Product
image : https://www.simonassociates.net/
Thick Data Applied anthropology Consumer behavior Ethnography Cultural Translation
People-Centered Innovation Inclusive Design thinking Holistic Thinking Deep description People-place Interaction Business anthropology Sustainable approach International collaboration
Social value creation
WE DO
Developing your audience
Through an anthropological lens, we help you gain a better understanding of the potentiality of your product and service. We identify the audience who has the potential to become your customers. Where can they be found and how do they make decisions about what to buy and how to use it? What meanings do people attach to their behaviors?
Creating a narrative
Once the potential customers have been identified, we assist you in becoming a storyteller for your product and service. We place value on your unique histories and work together to create an authentic story that will engage your audience.
Intl.Partnership Building
We provide cultural translation services for your business abroad. Taking into account cultural nuances and other invisible aspects of alteri, we offer advice on effective communication and provide strategies to help you establish the right partnerships. Our expert focus area is between Korea and Catalunya.
How we do
Active Observation
Embrace the "child curiosity" to fully understand the user's point of view
Thick Description
Big data tells What humans do, and Thick data tells Why they do and How they do it.
Clack, Interpretation
Decide what is significant,
Incomprehensible to Understandable
Text inspired and image screenshotted from :
"Business and organizational anthropology: understanding humans from the inside out", Venesa Mušović Guillaume,
Applied anthropologist by training,
Yeon Sue has been actively engaged in diverse forms of anthropology across various sectors including cultural mediation, research, public policy, industry, and education. Her expertise lies in providing deeper insights and a more accurate understanding of "People" - whether they are customers, beneficiaries, citizens, or the general public. Sue's work involves observing group patterns, conducting interviews, and interpreting human behavior to create original and meaningful narratives.
Founded in summer 2023, with Culture Matters Sue aims to increase the visibility of Anthropologists in the job market and address the question “Why does the world need anthropologists?”*. The current focus on open innovation and sustainable management makes discipline's people-centered approach and emic perspective more relevant than ever.
Do you have anthropologists working among you? Do you want any for the inclusive growth of your business?
*Why The World Needs Anthropologists is an annual symposium, which aims to show how practicing anthropologists are relevant to the contemporary world and the most pressing issues facing humanity.
Yeon Sue Park